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    • Sep 3
    • 2 min read

44. Harnessing Generator Energy: Building a Thriving Business Partnership with Unbound Branding Agency



In our latest episode of the Design and Align Your Business Podcast, I had an amazing chat with McKenna Dodge and Charissa Higgins about creating a brand that's not just authentic but also deeply connected to your personal values. Think of it as a heart-to-heart about how to make your business a true reflection of you.


The Power of Community Support: Joining the Unbound Fam

First things first, let's talk about the Unbound Fam. McKenna and Charissa are all about helping women elevate their brands within this free, supportive community. With guest experts and Monday trainings, it’s more than just networking—it's about breaking out of the molds that hold you back and aligning your brand with what you truly believe in.


Authenticity in Business: Building and Evolving with Integrity

Finding that sweet spot where you’re perfectly aligned with your business isn’t always easy. McKenna opened up about her struggles when her purpose started to shift, making her feel disconnected. “It felt like I was trying to move in the right direction but couldn’t,” she said. And Charissa jumped in, explaining that losing excitement about work is a sure sign of misalignment.


I couldn't agree more—recognizing these signs early can save you from burnout, which is way too common in both corporate and entrepreneurial worlds. Staying true to your purpose and values is key to sustaining your energy and passion.


Values as a Compass for Fulfillment

We also dived into the topic of values—those core beliefs that guide every decision in your business. Both McKenna and Charissa emphasized how crucial it is to know your values. Charissa shared her journey of boiling down her values to a few non-negotiables that drive her daily choices.


Recognizing the Need for Support and Community


We also touched on how essential it is to have a support system, especially for entrepreneurs like generators and mani gens. McKenna talked about the importance of finding the right “mirror” to reflect your inner magic, rather than seeking answers from the outside.


Achieving Fulfillment Through Alignment

McKenna and Charissa wrapped it up with the ultimate takeaway: aligning your business with your values, beliefs, and mission is the key to complete fulfillment. Their advice was spot-on—start with understanding your story and purpose.


Resources:

Join The Unbound Branding Agency free FB group for trainings and resources around branding, alignment, and brand strategy: https://www.facebook.com/groups/unboundbrandingagency



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